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Bob Bly, the man McGraw-Hill calls "America's top copywriter"
         and author of 90+ books, shows you how to break into...

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About Bob Bly

Bob Bly has been a writer since 1979 and a full-time freelance writer since 1982. He earns more than $600,000 a year from his freelance writing, and became a self-made multi-millionaire while still in his 30s.

Bob has written copy for more than 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, IBM, Intuit, Nortel, and AlliedSignal.

Bob is the author of more than 60 books including The Complete Idiot's Guide to Direct Marketing (Alpha), The Ultimate Unauthorized Star Trek Quiz Book (HarperCollins), The “I Hate Kathie Lee Gifford” Book (Kensington), The Science in Science Fiction (BenBella), and, with Bo Dietl, Business Lunchatations (Penguin).

He has published more than 100 articles in such publications as Subscription Marketing, Direct, Business Marketing, Writer's Digest, and Amtrak Express.

Bob's writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught writing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.

What they say about Bob Bly

"I started down this road of copywriting for direct marketers by purchasing your book. Since then I have made about $50,000 in copywriting fees. I feel a debt of gratitude toward you!"
--Ray Edwards

"I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! ... I loved it! Packed with info. The book had a 'readability' about it that took away all my fears, put me at ease, and made me feel that I wasn't treading on foreign soil. I kept saying to myself, 'I can do that, I can do that!'"
--Ronald J. Rich

"Your books served as a complete reference when I started my own freelance writing business a year and half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you've written it or recommended it, I want to read it."
--Carla Jahnson

"I own a copy of The Copywriter's Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring."
--Mary Klaebul, Memphis, TN

"I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter's Handbook. Both are great. You did a great job of getting to the nitty gritty. I admire and respect what you have done."
--Derek A. Chilcoat

"FYI, you started me off with your tape series on freelance copywriting, and I'm an avid reader of yours."
--Scott T. Smith, Bozeman, MT

"Having read two of your books, Secrets of a Freelance Writer and The Copywriter's Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered."
--Eddie Adelman

"I am a great fan and avid reader of your books. When I first started out in this copywriting business nearly ten years ago, your Secrets of a Freelance Writer was my bible (it's so dog-eared, some of the pages are coming apart). You continue to be a great source of inspiration and education."
--John M. Mora, Plainfield, IL

"Thank you for all the books you've written over the years -- I have enjoyed many of them, and profited from what I've learned. I've been reading Become a Recognized Authority in Your Field this past month -- it's helping me really do the things I've always wanted to do."
--Michael Knowles

"I read Write More, Sell More a few years ago and loved it."
--Steve Slaunwhite

"The first time I read your book Secrets of a Freelance Writer I laughed at the fact of picturing myself as a business writer. The second time I read it, I made over $1,000 in a week. I'm laughing for a much better reason now."
--Grady Smith

"I loved your book The Copywriter's Handbook. It has sincerely helped me in my business and is worth every penny I spent on it!"
--Brian Maquire, Portland, OR

"Had I not discovered your Secrets of a Freelance Writer and The Copywriter's Handbook, I would still be a frustrated, unfulfilled hack. Thank you for saving me from that! I appreciate you sharing your knowledge with the rest of us and allowing us to take a piece of the pie. I already love this new career that I never would have discovered without your guidance. Thanks."
--Elizabeth Hanes

"I wanted to thank you for The Copywriter's Handbook and Secrets of a Freelance Writer. Both books are informative and inspirational."
--Ken Harrison

"I have read your books Selling Your Services and The Six Figure Consultant and I really appreciate the wealth of knowledge you have shared in both of these publications."
--Leah Beth Mills, Farmingville, NY

"Thanks a million for my life!"
--Alan Zoldan

"Your books The Copywriter's Handbook and Secrets of a Freelance Writer helped me start work as a freelancer. I can't tell you how many times those books saved my skin and got me confidently through unfamiliar materials. I am very grateful for your expertise and generosity."
--Lorraine Thompson

"One of the best copywriters in the business."
--Michael Meanwell, author, The Wealthy Writer

"Bob Bly is one of the most successful copywriters in the world. I've used his services and purchased a lot of his materials -- and always profited from both."
--Bob Serling, President, Idea Quotient

"Considered one of the best copywriters in the country."
--David E. Wright, President, International Speakers Network

"There's no better copywriter than Robert W. Bly, the man I call the 'King of Copy.' He can teach you more about the art and science of marketing than anyone I know."
--Richard Dean Starr

"20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier."
--Ken McCarthy

"For over 25 years, Bob Bly has set the gold standard in results-oriented business-to-business writing."
--Roger C. Parker, author, Looking Good in Print

"When it comes to educating his fellow copywriters and marketers, Bob Bly is the master."
--Dianna Huff

"Bly Rules!"
--Murray Raphel, Raphel Marketing

"Mr. Copy."
--Markus Allen, Publisher

"There is no greater authority on business-to-business direct response copywriting then Bob Bly. What impresses me most about Bob Bly is his knack for making things clear and simple."
--Scott Miller

"Bob Bly is among the most accomplished self-employed copywriters in recent years."
--Steve Slaunwhite

"Bob Bly is probably the best business-to-business, high tech, industrial, direct marketing copywriter in the country."
--John Clausen

"Perhaps the most famous copywriter of them all."
--The Writer

"[A] freelance writing dynamo...."
--Writer's Digest

"One of the great copywriters in the direct marketing industry...."
--Ruth Stevens, author, The DMA Lead Generation Handbook

"...[a] copywriting giant..."
--Freelance Writer's Report

"Bob Bly is a human machine who has been outputting high-grade direct marketing copy for decades. I've read a few of his numerous books and have learned much from this pro."
--Larry Chase, Web Digest For Marketers

"Renowned direct marketing practitioner and prolific author Bob Bly [is] nationally recognized for his control-beating copy. [He] knows how to write for results."
--Kansas City Direct Marketing Association

"Bob Bly is in the upper echelon of direct mail and email copywriters and he's an all-around direct marketing guru. In addition to hundreds of successful campaigns for technology clients, Bly has authored or co-authored more then 50 books."
--Bruce Hadley, softwareceo.com

"Bly is probably one of the world's most famous and experienced copywriters. He is also a noted authority on the creation of online copy and online trends."
--The Compulsive Reader

"Bob Bly is a world-class copywriter."
--Paul Hartunian

"I've known Bob for a long time. His stuff is terrific."
--Johne Forde, Copywriter's Roundtable

"Bob Bly [is] a prolific advertising genius."
--Joe Vitale, "Mr. Fire"

Dear Copywriter:

What's the highest paid copywriting specialty in the world?

Without a doubt, it's writing direct response copy – in particular, direct mail – to sell nutritional supplements and related health products to consumers.

More than $30 billion worth of nutritional supplements are sold annually in the United States, with nearly two out of three Americans taking at least one supplement.

I regularly write promotions for several clients in the nutritional supplement industry, charging anywhere from $7,500 to $12,500 per sales letter.

Many of my copywriting colleagues charge even more.

  • CM, a seven-figure copywriter, gets a staggering $25,000 per project for nutritional supplement promotions plus a hefty mailing fee.
  • CC, another colleague, is booked months in advance and earns more than half a million dollars a year – and supplement mailings are practically all she writes.
  • DM makes over $400,000 a year as a copywriter specializing in nutritional supplements and financial promotions ... and now owns his own successful supplement business.

There are 3 reasons why nutritional supplement marketing is the highest paid copywriting specialty in the world.

First, supplements are a discretionary product. A diabetic has to take insulin. But vitamins, herbs, and minerals are rarely mandatory. You may desire the benefit of improved health. But almost no one is required to buy supplements.

Second, direct response marketing of nutritional supplements is a copy-driven business. Offers, lists, and formats are important. But what determines how many orders a supplement mailing pulls is mainly the copy.

Third, there's immense competition in nutritional supplements. So strong copy is needed to differentiate your product, stand out, and be heard above all the noise.

Plus, even a small increase in response rates can translate into many thousands of dollars in extra sales for the marketer.

No wonder dietary supplement makers are more than happy to pay $10,000 to $15,000 or more to writers who understand how to sell pills, capsules, and tablets to health-conscious direct response buyers!

Make six figures a year writing for the supplement market

With only a few exceptions, the top direct response copywriters today – those earning six and seven figures -- write for clients in the nutritional supplement market.

Now, Writing Irresistible Copy for Nutritional Supplements can show you how to write winning copy for the health market ... multiplying sales and generating lucrative royalties and repeat assignments.

In it, you will discover:

  • 26 questions you must ask before you start writing copy for a dietary supplement mailing. Page 10.
  • What works better in supplement marketing: scientific or emotional copy? The answer may surprise you. Page 38.
  • 10 ways to differentiate your nutritional supplement for all other competitors in the same category. Page 17.
  • Tips for getting and using testimonials for health promotions. Page 28.
  • How to handle side effects, contraindications, and other negative aspects of your product in advertising copy. Page 45.
  • 9 facts every copywriter should know about dietary supplement buyers. Page 7.
  • Strengthen your copy by injecting an element of news into your promotion. Page 27.
  • Why it matters where the ingredients used in your client's formulation originate from... and how to turn that into a selling point in your copy. Page 21.
  • How to build credibility for your product when there is no M.D. or other guru behind it. Page 18.
  • Consumers don't need a doctor's prescription to buy your client's supplements, but may ask their doctor's opinion anyway. 5 ways to get the doctor on your side. Page 31.
  • The 4 P's formula for writing potent copy to sell dietary supplements and related health offers. Page 32.
  • How to get Harvard or Yale to “endorse” your client's vitamins or herbal supplements... without a release from their legal department. Page 35.
  • Many consumers won't benefit from the supplements you sell them. So what kind of guarantee can you offer that won't flood your client with returns. Page 29.
  • 3 ways to organize text in long-copy supplement promotions for maximum readability and response. Page 42.
  • Why stories work especially well for selling health products ... and how to use t hem to create excitement and intrigue in your copy. Page 36.
  • 10 most powerful emotions to tap into when writing health promotions. Page 40.
  • How top copywriters get to know their prospects on a personal level – without expensive market research studies or focus groups. Page 12.
  • 14 biggest categories of dietary supplements ... and how to write for each. Starts on page 5.
  • How to overcome consumer distrust of the nutritional supplement industry in your copy. Page 22.
  • 7 ways to market and promote yourself as a freelance health care copywriter. Turn to page 68.
  • Parris Lampropolous' 3-step formula for proving nutritional supplement claims. Page 27.
  • 8 ways to create irresistible offers nutritional supplement buyers can't refuse. Page 48.
  • Positioning your product as a safe alternative to prescription drugs sold for the same conditions? Here's where to find plenty of ammunition for your attack against big pharma. Page 19.
  • How to reach potential dietary supplement clients for aspiring and experienced health copywriters. Starts on page 64.
  • How to understand the scientific research your client provides you with on his product... and interpret the data to support your selling arguments. Page 25.
  • The biggest movers and shakers in the supplement industry today urgently need new copywriters – and here's where you can find them. Page 14.
  • What to charge for your supplement copywriting services. Page 73.
  • How eavesdropping on a private telephone conversation can make you a better health care copywriter. Page 12.
  • Making sure your copy is compliant with FDA and FTC regulations. Page 51.
  • 5 ways to avoid working for problem clients in the health care industry. Page 15.
  • Clever ways to show your readers that the product is actually working for them. Page 29.
  • 7 copywriting projects nutritional supplement makers most frequently assign to freelance copywriters ... and how to be considered for each. Page 57.
  • Branching out: 17 health care markets other than supplement companies that need freelance copywriters. Page 75.
  • And so much more...

"Sarah and Bob, KUDOS-- you've done it again with your e-book: 'Writing Irresistible Copy for Nutritional Supplements.' Succinct and comprehensive, this is a great blue print for success that any copywriter can use to niche their business! Any copywriter or marketer who specializes in supplement copy should have this information by their computer for reference. I know I will!"--Peter Fogel,www.peterfogel.com,Alternative Health Copywriter

"Your e-book you and Sarah did on writing irresistible copy for nutritional supplements was extremely helpful. Lot of great inside advice on how to connect with players in the industry and how to actually structure the writing. Thanks!"--Jamie Cassata

To order your copy of Writing Irresistible Copy for Nutritional Supplements on a 90-day risk-free trial basis, just click below now:

Pays back its cost 100x
with your very first assignment

My last nutritional supplement package took me about a week to write. I got paid $12,500 up front. And since the package is a successful control, I have thousands more in royalties coming my way.

You too can earn $10,000 or more for every nutritional supplement promotion you write ... and the top health care copywriters earn $500,000 a year or more.

But it won't cost you $500,000 ... or $10,000 ... or even $1,000 to break into copywriting for the nutritional supplement market.

That's because Writing Irresistible Copy for Nutritional Supplements is just $39 – less than I charge for just 5 minutes of my time.

And that's what you pay only if my guidelines help make you money writing for nutritional supplement clients. If they don't, the cost is zero. Zip. Zilch. Nada....

My $5,000 guarantee

That's right. If, after reviewing Writing Irresistible Copy for Nutritional Supplements , you don't earn at least 100 times what you paid for the program from your very first assignment...

Or you are dissatisfied for any other reason ... or for no reason at all ... just let me know within 90 days.

We'll refund your $39 payment in full. And you may keep the e-book free, with my compliments. That way, you risk nothing.

So, what are you waiting for? Within the next 3 months, you could be holding a client check for $4,000 to $10,000 or more as payment for writing your first high-paid assignment in the nutritional supplement field.

Or, you could be green with envy seeing all those glossy nutritional supplement mailings that cross your desk – knowing that you could write mailings just as good or better, but that these terrific assignments are going to your competitors – and not to you.

It's your choice.

To order Writing Irresistible Copy for Nutritional Supplements on a 90-day risk-free trial basis, click below now:


Bob Bly

P.S. Order Writing Irresistible Copy for Nutritional Supplements today and you'll receive a FREE 59-page Bonus Report, Taking Your Copywriting to the Next Level (list price: $29).

In it, you will discover:

  • How to write a good advertisement – page 28.
  • Tips on using testimonials – page 44.
  • The BDF formula for getting inside the mind of your customer – page 40.
  • The fundamentals of persuasive writing – page 6.
  • What works better: long copy or short copy? – page 50.
  • Why features are sometimes more important than benefits – page 23.
  • And more...

To order Writing Irresistible Copy for Nutritional Supplements on a 90-day, money-back trial basis ... and get your FREE Bonus Report ... click below now: